On 14 November 2006, Google CEO said that Mobile phones should be free and should be monetized by ads.
Google chief executive Eric Schmidt sees a future where mobile phones are free to consumers who accept watching targeted forms of advertising.
Schmidt said as mobile phones become more like handheld computers, and consumers spend as much as eight to 10 hours per day talking, texting and using the web on these devices, advertising becomes a viable form of subsidy.
Schmidt told Reuters: "Your mobile phone should be free. It just makes sense that subsidies should increase [as mobile ads proliferate]."
He was speaking following a speech on the theme of business at the Graduate School of Business at Stanford University.
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